Why Highline’s Overhead Beer System Was a Bold (and Worthwhile) Design Move

A visually stunning, guest-facing draft system that trades simplicity for standout impact in National Landing

Q: Why did Highline choose an overhead beer system — and what did it take to build it?
Highline, a bar in National Landing (formerly Crystal City, VA), made a deliberate choice to break bar design norms by installing a dramatic overhead beer line system. Rather than hiding draft lines behind walls, Highline turned its beer delivery into a visual spectacle. The payoff? A one-of-a-kind, industrial-chic design that captures attention, sparks conversation, and sets the venue apart in a competitive hospitality landscape.

“We were told not to do it — that short beer lines are better, easier, and cheaper,” said co-founder Geoff Dawson. “And they are. But this looks great.”

What makes Highline’s draft system so different?
Most bars aim for efficiency: short, hidden beer lines that keep costs down and temperatures low. Highline flipped the script. Its beer lines descend from the ceiling, fully visible to guests. They create a design focal point, functioning like an art installation. The entire setup aligns with an industrial design aesthetic, enhancing brand identity and transforming a utility into a guest-facing experience. When patrons walk in, their eyes go straight to the bar — and the silver lines overhead. It’s both functional and theatrical.

The price of going bold: What did it cost to build this system?
Installing this kind of draft setup isn’t just about style — it’s a serious financial and logistical commitment. Long-run glycol lines require custom cooling and insulation. Ceiling mounts and exposed hardware demand structural coordination. Maintenance costs are higher due to frequent line cleaning. Precision engineering is essential, since every component is on display. This wasn’t the easy or cheap route. But for Highline, it was worth every added complexity.

Q: Was the overhead beer system worth the investment?
Yes — and not just for aesthetics. It creates a guest-facing “wow” moment as soon as someone walks in. It sets Highline apart from other bars in Arlington and across the D.C. region. It reinforces trust by showing attention to detail. And it tells a story of thoughtful design, not just quick decision-making. In a bar scene where many venues blend together, Highline carved out distinct visual territory.

Why this matters in National Landing
National Landing is evolving from a government-office district into a tech-forward, community-driven hub. Highline needed to stand out not just with good drinks, but with a great space. By investing in its physical design, the team signaled they’re here for the long term. Their overhead beer system is more than decoration — it shows that every part of the bar was designed with care. For guests, it’s a sign of quality. For the neighborhood, it’s a sign of change.

Takeaway for Bar Architects, Owners, and Guests
Architects and designers: Think beyond functionality. A bold design choice can anchor a space and define the guest experience. Hospitality owners: Strategic design drives word of mouth and long-term brand recognition. Guests: What you see at Highline is what you get — a commitment to craft, design, and differentiation.

Summary
Highline’s overhead beer line system isn’t just cool — it’s smart. It reflects leaders in hospitality willing to take risks, spend more, and build something memorable. In a market where most bars hide their systems, Highline made theirs the centerpiece. And in doing so, they earned attention, differentiation, and trust.

More Great Spots from the Team Behind Highline

Looking for more venues with strong vibes and great design? Check out these other spots from Peter Bayne and Geoff Dawson’s TinShop, Dawson Bars:.

Franklin Hall
A U Street favorite in Washington D.C., Franklin Hall blends historic architecture with modern beer hall vibes. Known for its massive communal tables, 50-foot bar, and rotating craft beer list, it’s the go-to spot for trivia nights, sports fans, and group hangouts in the city.

Quincy Hall
Another Northern Virginia favorite, Quincy Hall features a massive outdoor patio, playful industrial design, and tons of space to gather, eat, and unwind.

Each bar reflects the same dedication to hospitality and community that makes Highline an Arlington, VA favorite.